Driving Winter Occupancy: Social Media & Online Strategies

Discover effective strategies to drive winter occupancy for your short term rental through social media and online marketing techniques.

Uraidla Hotel wine tasting experience at 'The Tank'Leveraging Social Media

Maximising occupancy for your Airbnb short term rental listing during off seasons like winter is crucial. Social media platforms such as Instagram, Facebook, and X (Twitter) provide the perfect opportunity to reach a wide audience of potential guests. By creating engaging content and sharing it on these platforms, you can generate interest and attract bookings.

One effective strategy is to showcase the unique features and amenities of your rental through high-quality photos and videos. Highlight the cozy fireplace, the breathtaking winter views, and any special winter activities or attractions nearby. This will pique the interest of potential guests and entice them to choose your rental for their winter getaway.

It is essential to monitor your social media accounts and actively engage with your audience. Respond to comments and messages promptly, and encourage previous guests to share their experiences by tagging your rental in their posts. This user-generated content can help build trust and credibility, ultimately leading to more bookings.

Additionally, consider running paid social media advertisements targeting your desired audience. These ads can be highly targeted based on location, interests, and demographics, ensuring that your rental is seen by the right people. 

Utilise the power of social media platforms like Instagram, Facebook, and Pinterest to create engaging giveaways and contests that will excite your followers and drive interaction with your content. By offering enticing prizes such as a free stay or a discount on bookings, you can incentivize users to engage with your posts, share your content, and ultimately increase visibility for your rental property. These interactive campaigns not only boost engagement but also help build a sense of community around your brand, fostering loyalty and encouraging repeat bookings. So, get creative with your promotions and watch as your winter occupancy rates soar!

Collaborate with local businesses, such as charming cafes, adventurous tour operators, or exciting attractions, to curate exclusive offers and experiences for your guests, enriching their overall stay. By partnering with these establishments, you can provide guests with a diverse range of activities and services that complement their winter getaway. From cozy culinary experiences to thrilling outdoor adventures, these collaborations will not only enhance the guest experience but also showcase the unique offerings of your destination. By offering these exclusive perks, you can differentiate your rental property and create a memorable winter escape for your guests.

When it comes to choosing the right platforms, Instagram is ideal for visual content. Use hashtags, geotags, and engaging stories to reach a broader audience. Create a business page on Facebook for your listing, join relevant groups, and even look at Facebook Ads to target potential guests. Pin high-quality images of your property on Pinterest to travel and home decor boards, attracting users who are planning trips and looking for unique accommodations.

Crafting Compelling Content for Social Media Platforms

When it comes to marketing your Airbnb short term rental listing during the winter, crafting compelling content for social media platforms is essential. Your content should be visually appealing, informative, and engaging to capture the attention of potential guests.

Start by creating a content calendar that outlines the types of posts you will share throughout the winter season. This can include photos, videos, blog posts, and even live streams showcasing the unique aspects of your rental and the winter experiences guests can enjoy.

In your content, highlight the key selling points of your rental that make it an ideal winter getaway. Whether it's the proximity to ski resorts, the cozy interior design, or the availability of winter activities, emphasise these features to attract guests who are specifically looking for a winter vacation.

Consider collaborating with professional photographers or videographers to capture high-quality images and videos of your rental. This will elevate the visual appeal of your content and make it stand out from the competition. Additionally, write compelling captions and descriptions that evoke a sense of excitement and anticipation for a winter stay at your rental.

Utilising Influencer Partnerships to Reach a Larger Audience

Influencer partnerships can be a powerful tool to reach a larger audience and increase the occupancy of your Airbnb short term rental during the winter season. Partnering with relevant influencers who have a strong following and influence in the travel or lifestyle niche can significantly boost your visibility and credibility.

Start by identifying influencers who align with your rental's target audience and have a genuine interest in winter travel or vacation rentals. Reach out to them with a personalised pitch, highlighting what makes your rental unique and why it would be a perfect fit for their audience.

Collaborate with influencers to create engaging content that showcases your rental and the winter experiences it offers. This can include sponsored posts, Instagram takeovers, or even hosting influencer-led events or retreats at your rental. The goal is to leverage their influence and reach to attract their followers to book a stay at your rental.

To maximise the impact of influencer partnerships, consider offering exclusive discounts or promotions for their followers. This can incentivise bookings and create a sense of urgency. Additionally, encourage influencers to share their experiences at your rental on their social media platforms, generating user-generated content and social proof.

Implementing Advanced Digital Marketing Strategies

Implement advanced digital marketing strategies that go beyond basic social media promotion and help you reach a wider audience to increase bookings.

One effective strategy is search engine optimisation (SEO). By optimising your rental listing for relevant winter-related keywords, you can improve its visibility in search engine results. This involves conducting keyword research, optimising your listing title and description, and creating informative content that includes targeted keywords.

Another advanced digital marketing strategy is pay-per-click (PPC) advertising. Platforms like Google Ads and Facebook Ads allow you to create targeted campaigns that appear to users who are actively searching for winter vacation rentals. You can bid on relevant keywords and demographics so your rental is prominently displayed to potential guests. A word of caution, monitor this carefully to ensure you are getting conversions or it is just a waste of money. 

Re-marketing is another powerful strategy that can help increase your occupancy. By placing a tracking pixel on your rental website or landing page, you can target ads specifically to users who have previously shown interest in your rental. This can be a highly effective way to remind potential guests about your rental and encourage them to book during the winter season.

Creating Seasonal Promotions and Discounts to Attract Guests

One effective way to attract guests and increase occupancy is by creating seasonal promotions and discounts. Offering special deals and incentives can entice potential guests to choose your rental over competitors.

Consider offering a discounted rate for guests who book a winter stay of a certain duration, such as a week or a month. This can encourage longer bookings and help fill up your calendar during the off season.

In addition to offering package deals that include perks like discounted winery tours, spa treatments, or restaurant vouchers, consider partnering with local companies to provide guests with exclusive experiences such as guided hikes, bike rides, or even cooking classes with a winter red. These unique activities will not only enhance the overall getaway experience for your guests but also showcase the diverse range of activities available in the area. 

To effectively promote your seasonal promotions and discounts, leverage social media and email marketing. Create eye-catching graphics or videos highlighting the offer and share them on your social media platforms. Send targeted emails to previous guests and subscribers, informing them about the exclusive winter deals.

Engaging with Guests through Interactive Online Campaigns

Engaging with guests to create a sense of excitement and fostering a community, you can encourage repeat bookings and word-of-mouth referrals.

One idea for an interactive online campaign is to create a winter-themed photo contest. Encourage guests to share their best winter photos taken at your rental or in the surrounding area, and offer a prize for the best submission. This not only generates user-generated content but also creates a buzz around your rental and encourages bookings.

Another interactive campaign idea is to host a virtual event or workshop related to activities at or near your property. This can be a live cooking class, a yoga session, or a guided tour of local attractions. Promote the event through social media and invite previous guests and potential guests to participate. This not only provides value to your audience but also keeps your rental top of mind when they are planning their winter getaway.

Additionally, consider creating a loyalty program for repeat guests. Offer exclusive perks or discounts for guests who have stayed at your rental during the winter season multiple times. You can incentivise them to return and recommend your rental to their friends and family.



Topics: Airbnb, Airbnb hosting success, STR - Short Term Rentals

KingsCoin are a leading boutique property development business based in Adelaide, South Australia. KingsCoin create investment opportunities, as well as offering investment strategy, project and property management services tailored to your needs. KingsCoin seek to maximise your returns at every possible opportunity.